radiance

branding


creative direction


animation


art direction

i created the brand for this leading nightlife entertainment spot. the owners approached me with their concept of wanting to provide a visually rich nightlife experience, and this inspired me to use the geometrical structures used for 3d mapping as a base for the brand identity. considering the dark atmosphere, i relied on bright and strong led lighting for the environmental branding and signage. i also decided to use animated materials and assets for their online advertising, which complemented their highly engaging animations and visuals presented to the guests during their visit.

complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure

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