questrade

brand development


creative direction


art direction


brand governance

i joined questrade in 2018 and i have been working on developing the brand identity, building up on their existing equity and assets. i created the comprehensive 80+ page brand book which serves as a reference for all the organization's departments to maintain a consisten visual identity across all applications and communications. i collaborate with all departments on daily basis to provide design insight, feedback and support for various projects. i also manage the relationship with multiple vendors for collateral, swag and production.

complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure

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