branding
creative direction
illustration
art direction
i had a lot of fun with this project. i created the brand for hometrotting, a furnished rentals service based in montréal, canada. i went to the famous architectural pieces of montréal for inspiration. the rentals offered are very modern and fresh in design so i wanted to provide the guest with a colourful and cheerful visual identity as part of the experience.
complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure
