creative direction
branding
environmental branding
customer experience
complete rebranding for this leading crossfit facility. i directed the brand design reflecting the core essence and values of the business. beyond the visual identity, i also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure.
complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure