as part of the global campaign by converse, i was tasked with leading the project in amman, jordan. the first part of the campaign was "photo clash". i selected two very talented local artists; lutfi zayed and wesam shadid who spent the day at my studio where we would receive photos tweeted to us by the target audience so we would convert them to black and white, print them and clash art on them before sending them back out. the second part was "wall clash" where i transformed a beautiful outdoor venue called shaman gardens to a live and interactive exhibition where the guests spent the day enjoying some live entertainment while the artists painted a large mural that i had created from custom-made canvas pieces making up a 6x2 metres mural. we used these pieces post-activation as the window display at the flagship converse branch in amman.
complete rebranding for this leading crossfit facility. I directed the brand design reflecting the core essence and values of the business.beyond the visual identity, I also dove into the customer experience to create a complete lifestyle solution for the members and visitors from arrival to departure